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Non-aerated Soft Drinks Advertising in Print registered 19% dip in 2004: AdEx study

09-May-2005
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Non-aerated Soft Drinks Advertising in Print registered 19% dip in 2004: AdEx study

While the Top 5 advertisers in the non-aerated soft drinks category accounted for 68 per cent of the print ad spend, publications in Maharashtra got the maximum share of the ad spend followed by Delhi. The top advertiser was Brooke Bond Lipton for its brand Lipton Ice Tea.

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