Top Story

e4m_logo.png

Home >> Media – Print >> Article

NaiDunia Media to venture into Bhopal with new Hindi daily NavDunia

10-April-2008
Font Size   16
NaiDunia Media to venture into Bhopal with new Hindi daily NavDunia

NaiDunia Media Pvt Ltd, a Madhya Pradesh and Chhattisgarh based publication house which was formerly known as NaiDunia News & Network Pvt Ltd, and the publisher of Hindi daily NaiDunia, is all set to launch its new Hindi daily NavDunia in Bhopal.

Commenting on the launch, Vinay Chhajlani, CEO & Director, NaiDunia Media, said, “NavDunia is focused on Bhopal and marks a strategic entry of the Group in the city. We decided to name the daily here as NavDunia, which sounds like NaiDunia and has a similar meaning too. NavDunia will bring the highly solicited novelty to the media industry in Bhopal. It will carry a new perspective, a new hope and new delight to the readers.”

“After a series of surveys carried out to find out what exactly the readers want, we strategised our editorial and marketing objectives to penetrate the masses and satiate their quest for the truth. NaiDunia carries a legacy of value-based journalism and it will reflect in NavDunia also, with a flavour of Nai Dunia. We have set up our own printing facility at Govidpura, Bhopal, with state-of-the-art machines and processing systems. We promise to provide a very upmarket product and are confident that our content will hook the reader,” Chhajlani added.

“In Bhopal City, NavDunia will be a 20-paged edition with 16 colour pages, including four pages pull-out called ‘Bhopal City’. NavDunia will also circulate in nearby Vidisha, Sagar, Raisen, Sehore, Hoshangabad, Harda, and Betul districts of Madhya Pradesh. NavDunia will introduce two fortnightly magazines – ‘Spectrum’ for kids and ‘Sehat’ for the health conscious – which are already popular in NaiDunia circulation areas, apart from weekly supplements like ‘Nayika’, ‘Glamour Dunia’ and ‘Tarang’. Priced reasonably at Rs 1.50, NavDunia is eyeing for the No. 2 slot from day one,” said Vineet Sethia, Director, NaiDunia Media.

NavDunia will be promoted through a multimedia campaign. “With a heavy promotion strategy, NavDunia is expected to catch the eye of readers in Bhopal soon. We are targeting a circulation of 150,000 copies in the first quarter after the launch,” Sethia added.

NaiDunia currently has five editions across Madhya Pradesh and Chhattisgarh at Indore, Gwalior, Jabalpur, Raipur and Bilaspur. The 60-year old publication house has re-evolved in the last two years. NaiDunia and NavDunia will soon venture into other states in the Hindi belt.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.