Top Story

e4m_logo.png

Home >> Media – Print >> Article

Naidunia launches career and job related supplement ‘Avsar’

14-July-2007
Font Size   16
Naidunia launches career and job related supplement ‘Avsar’

The Madhya Pradesh and Chhattisgarh-based Hindi daily, Naidunia, has launched a job and career supplement called ‘Avsar’. The supplement is a four-page coloured pull-out, targeted at both employers and job seekers. ‘Avsar’, meaning ‘opportunity’, is currently circulated only in Indore.

This initiative was taken forward after the success of ‘Sakaratmak Somvaar’, another pull-out from Naiduinia. The supplement offers a plethora of job opportunities and attempts to be a platform for advertisers as well. The content involves various career-related articles, providing a better career perspective to the youth.

Vineet Sethia, Director, Naidunia, said, “We plan to launch ‘Avsar’ phase-by-phase in other cities like Bhopal, Gwalior, Raipur and Bilaspur. Our foray in those cities will be based on the response we get in Indore. Since ‘Avsar’ is an experiment, we want to develop a base here before we launch it elsewhere.”

An earlier concept of ‘Sakaratmak Somvaar’ (‘Positive Monday’) was that the front page of Naidunia would carry only positive news every Monday, so that readers could start their week on a positive note.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular