Top Story

e4m_logo.png

Home >> Media – Print >> Article

Naidunia continues its focus on differentiated marketing with an anthem

28-November-2006
Font Size   16
Naidunia continues its focus on differentiated marketing with an anthem

When Naidunia, one of the leading dailies in Madhya Pradesh and Chhattisgarh, decided on advertising partners this year, it let known its intent to focus on communication. Another step in that direction comes with the daily adopting an anthem – “Na koi shak, na koi darr, jeetenge hum baazi har”.

Naidunia would perhaps be the first daily to adopt an anthem. Commenting on the move, Vineet Sethia, Director, Naidunia, said, “What could have been a better way to instil faith and a sense of belonging towards the brand within the team and in the readers than a musical treat. The anthem is creating waves in Indore.”

Naidunia has taken this anthem everywhere – it’s on the Airtel network as a Hello Tune and is also available on Naidunia’s website from where surfers can download the anthem. It’s also being played at various theatres, edits of the song are being aired on Radio Mirchi as well.

In addition, Naidunia has launched an Inter School Karaoke Competition in Indore, based around this anthem. ‘Hamara Saaz, Aapki Awaaz’ has declared to offer the highest prize money ever in any inter school competition held at Indore in recent times. Winner of the first prize can take home Rs 1 lakh, whereas second and third prize winners will get Rs 50,000 and Rs 25,000, respectively. More than 35 schools have already registered themselves for the competition. The finale has been for the third week of December.

Brand David, New Delhi’s Amit Nandwani has penned down the lyrics of this motivational anthem, which has been composed by Aadesh Shrivastava, who’s in the limelight for his latest offering, ‘Babul’. Popular Sufi singer Kailash Kher has rendered his voice to the anthem.

“Naidunia recently undertook an initiative to create a better and beautiful Indore, the place it belongs to, and this anthem would play a major role in taking ‘Mission Indore’ further with fervour,” Sethia further said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients