Top Story


Home >> Media – Print >> Article

NaiDunia’s national edition, weekly newspaper hit newsstands

Font Size   16
NaiDunia’s national edition, weekly newspaper hit newsstands

NaiDunia has increased its India footprint with the launch of its national edition from Delhi on October 1. NaiDunia has also launched a Sunday weekly magazine to reach out to the global reader base, along with an e-paper edition. NaiDunia’s presence now spans eight states and 14 cities, including the National Capital, Chandigarh, Dehradun, Jaipur, Gwalior, Bhopal, Ranchi, Mumbai, and Raipur, among others.

Vinay Chhajlani, CEO, NaiDunia, said, “The daily will be priced Rs 2 for the initial launch and will later be raised to Rs 3. However, we have not fixed the time frame for the initial launch price. The paper is looking at a print run of 1 lakh in a week’s time. The Sunday weekly magazine has a different price strategy for Delhi and other cities. In Delhi, the weekly will be priced at Rs 5.”

The Sunday weekly will have a 48-paged magazine and a 16-paged broadsheet targeting SEC A and B with infotainment content.

Chhajlani added, “The print media today has come of age with the evolution of the electronic counterpart. This is a defining moment for the publication and we are confident about the prospects of the new products shaping out as distinct options in terms of content and style, and at the same time maintaining the regional flavour for the regional markets. The publications will focus on politics, education, health, and entertainment, apart from the issues of concern for the readers. There will be a special page for legal issues that will explain the legalities in simple terms for the readers.”

Alok Mehta, Editor-in-Chief, NaiDunia, said, “With the launch of the national edition and Sunday weekly magazine, we have strengthened our base as the watchdog for the society. NaiDunia has broadened its domain, which was earlier concentrated in central India. The cause of journalism is best understood in the regional context, and now the availability factor across India makes it all the more effective in spreading the cause of development to masses.”

Meanwhile, the Group has launched an aggressive 360-degree initiative involving TV, radio, outdoor and events to support the launches. Indore-based ad agency Lemon and Chili is handling the NaiDunia account.

Also read:

NaiDunia to launch national edition, weekly newspaper from October 1


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)