Top Story


Home >> Media – Print >> Article

MNCs make most of the growth in Indian PC market

Font Size   16
MNCs make most of the growth in Indian PC market

A significant fall-out of the PC’s popularity is the inroads made by MNC brands into the category.

An IMRB survey for MAIT has established that the market share of MNC brands increased from 22 per cent to 23 per cent in 1999-2000, while that of domestic brands reduced from 25 per cent to 19 per cent.

According to the IDC India’s Millennium Home Study, PC owners have cited the need to "enhance computer skills of self and family members" as the primary reason for purchasing PCs. No wonder then that the home PC segment is growing at an impressive compound annual growth rate of over 80 per cent.

IDC has projected a growth rate of 56.9 per cent by 2003-2004 in the consumer desktop segment, as compared to a 40.7 per cent growth in the commercial desktop segment.

Despite the changes in the branded segment, IDC findings prove that it is the assemblers who dominate with over 70 per cent market share — thanks to pricing, personalised services and sales experience. However, the MNCs are making a determined effort to improve on these fronts too.

With better sourcing, money and understanding of the market, both H-P and Compaq have lately increased their reach through retail service outlets across the country, with a special drive into non-metros.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)