Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mirc to launch latest CTV model, targets mid-end segment

02-November-2001
Font Size   16
Mirc to launch latest CTV model, targets mid-end segment

Mirc Electronic plans to launch a new model “NV” in a 29-inch CTV bracket, next week, targeted at the middle-end of the segment. NV, is an addition to the existing portfolio of Onida’s KY Thunder in the 29-inch segment. NV will be priced between Rs 22,000-26,000.

NV will come with the new PruBass Patented technology for better bass reproduction and second with a capacity of pulsating the stereo sound of upto 400 watts. The components for the technology is being supplied by the USA based SRS Laboratory.

The company will manufacture and market 12,000 sets of NV, in the next five months at an investment of Rs 1 crore, which will include the print adspends to be released this month.

In the overall 5.1 million CTV market valued at Rs 7,000 crore, Mirc Electronics has a market share of 10 per cent. The company expects to garner 12 per cent marketshare by 202 end, which will be inclusive of 0.25 per cent contributed by the NV brand.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds