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Milk beverages print advertising dips 50 pc during Jan-Sept ’2005 over last year: AdEx Study

29-November-2005
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Milk beverages print advertising dips 50 pc during Jan-Sept ’2005 over last year: AdEx Study

The ‘Milk Moustache’ campaign in the US had been a great success, but milk beverages advertising spends during Jan-Sept 2005, dipped sharply by 50 per cent as compared to the corresponding period last year. Maximum advertising was seen in Bengali magazines and English newspapers.

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