Top Story


Home >> Media – Print >> Article

Mid-Day revamps Sunday edition; introduces ‘Change’

Font Size   16
Mid-Day revamps Sunday edition; introduces ‘Change’

Mid-Day recently revamped its Sunday edition. The paper has beefed up its Sunday Entertainment Guide and Sports sections. This apart, it has also introduced a new section called ‘Change’ in the revamped edition.

Sunday Mid-Day is now positioned and focused as a trends newspaper, hence it will present the readers with five fresh trends every week. Sunday Mid-Day’s cover gets a magazine treatment, a trend rather than a news story will get highlighted on the cover. Top news stories will also find prominent mention through prominent pointers though.

Speaking on this development, Manajit Ghoshal, MD & CEO, Mid-Day Infomedia Ltd, said, “Mid-Day focuses on doing things that have never been done before, whether it is through format innovations for advertisers or launching unique marketing programmes that have won us many international accolades or even with respect to delivering newer content to our readers. Revamping Sunday Mid-Day is a commitment towards our belief in change and innovations and delivering promise to our readers.”

On the key content changes, Abhijit Majumder, Executive Editor, Mid-Day Infomedia, said, “We decided to do something with Sunday Mid-Day that nobody is doing – peek into the future by reporting, predicting and following trends. And more importantly, equip our readers with tips on how to be a part of the change around them.”

“The new section, ‘Change’, is really the heart of the new, more sophisticatedly designed Sunday Mid-Day. It captures trends in music, cinema, lifestyle, gadgets, fashion, etc.,” Majumder added.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)