Top Story

e4m_logo.png

Home >> Media – Print >> Article

Men’s magazine FHM to be launched in India in October

22-September-2007
Font Size   16
Men’s magazine FHM to be launched in India in October

Next Gen Publishing, jointly owned by the Forbes Group, Emap and HDFC, has announced the launch of ‘For Him Magazine’ (FHM) in India. Officials from the publishing company have said that the magazine would be launched by mid-October this year. FHM is a men’s magazine brand that is published in 24 languages in 31 editions across 43 countries.

Built around the core brand values of funny, sexy and useful, FHM presents a world of glamorous women, adventure, style, fitness, entertainment, cars, and new technology, with an intelligent and often hilarious approach.

Commenting on the Indian launch, Hoshang Billimoria, CEO, Next Gen Publishing, said, “We are bringing a niche magazine like FHM to India. Our target audience is men who are intelligent, stylish, techno savvy, socially aware and sporty. Our aim is to make FHM the biggest selling men's magazine in India. With continued success of the brand and with the knowledge of our partners, I think we have reached very close to our aim, which I think would probably be achieved within a few months.”

FHM is the largest selling men's magazine in Europe, Asia, South Africa, the UK and China. Further in next 12 months, the magazine is expected to have more 33 editions. FHM has been hugely successful in every territory and is read by 10 million readers worldwide. In the UK, FHM continues to lead the way in British men’s magazine publishing and sets the standards by which others try to follow. The magazine also has strong bonds with the world's best photographers like James White and Rankin, and celebrities like Jennifer Lopez, Jessica Alba and several of Hollywood's top-earning stars.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients