Top Story

e4m_logo.png

Home >> Media – Print >> Article

Maruti and Hyundai fight it out over controversial advertisement

31-May-2001
Font Size   16
Maruti and Hyundai fight it out over controversial advertisement

Arch rivals Maruti Udyog and Hyundai Motor India have locked horns over a controversial advertisement. The advertisement quotes BBC Top Gear and JD Power survey in UK, pits Maruti Udyog’s WagonR against Santro to illustrate the superiority of the former. Not amused Hyundai Motor India has initiated talks with the Maruti management on the issue.

Hyundai Motors has requested MUL to refrain from such advertisements, which they believe are malicious. On the other MUL defends the ad saying that it is normal for manufacturer to share with customers, and the pubic at large, positive feedback obtained from independent sources like customer surveys and experts.

WagonR and Santro are doing well in the Indian market. In the 15 months since the Maruti WagonR launch, Hyundai has sold 83,218 Santros and MUL has sold 26,552 WagonR.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.