Top Story


Home >> Media – Print >> Article

Magazines get 'Modified'

Font Size   16
Magazines get 'Modified'

Narendra Modi, India’s next Prime Minister who is to be sworn in today, is the cynosure of all eyes at the moment. Modi has not only caught the world’s fancy with a landmark electoral win, he has also managed to be on the cover of leading international and Indian magazines, with nation-heads, diplomats, politicians international dignitaries extending their acknowledgement to him. He was recently reported to be one of the most followed leaders on Twitter. The latest topics of debate among commoners as well as pundits alike are whom Modi will pick to be his cabinet ministers, what projects he will prioritise for implementation and how he will get India to shine again as a global power.

With multiple of magazines parading Modi on their covers, the headlines stand out too. Time Magazine cover says, ‘1.2 billion await his next move,’ while The Economist cover says, ‘How Modi can unleash India.’

The Economist  says this week they put NarendraModi, India's new prime minister, on the cover. His victory has huge significance. The country has long disappointed. Thirty years ago, its GDP per person was the same as China's; today it is less than a quarter the size. But now, for the first time ever, it has a strong government with sensible economic policies—and thus its best chance for prosperity since independence.

Time magazine stated despite a controversial record, the politician has a historic mandate from voters. Now he must revive the nation’s fortunes and reset ties with friend and foe alike.

Back home, things get a little controversial with Open magazine’s cover story headlined ‘Narendra Modi : Triumph of the will’; incidentally, a propaganda film made during Adolf Hitler’s reign had the same title. Outrage has been displayed on social media platforms with respect to the headline.

The story describes ‘The most audacious journey in the politics of India comes to a historic finale as Narendra Modi, a lone man on a mission, inherits an India transformed by his ideas of modernity.’

Businessworld takes a slightly different take by getting India Inc to state their opinions and a desired course of action for Modi in a cover story titled, 'What Mr Modi needs to do now.' The stalwarts include Adi Godrej, Chairman, Godrej Group, who suggests to boost manufacturing, Tarun Khanna, Professor, Harvard Business School, who advises to prioritise urban planning, S Ramadorai, Chairman, National Skill Development Agency, who says create more jobs, among others.

The cover story of Business Today’s latest issue titled ‘ PM Modi; What lies ahead,’ says the new BJP government has its hands full, with an economy on the skids and an imbalanced fisc. Team Modi is readying itself to fix the problems.

All seem to highlight more or less the historic mandate won for BJP by Modi, the high hopes of the entire nation that ride on him, and his much discussed and awaited agenda once he takes charge.

Tags NarendraModi Time Open The Economist Business Today

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial