Top Story


Home >> Media – Print >> Article

Magazine problems under the scanner at AIM meeting

Font Size   16
Magazine problems under the scanner at AIM meeting

The members of the Association of Indian Magazines (AIM) discussed various issues in the association meeting that was held this month in Mumbai on June 11. The meeting sought solutions to various problems, and one of the first things discussed was logistics.

Ashish Bagga, President, AIM, and CEO, India Today Group, explained that there are increasing problems with the postal services and the railway systems when it comes to magazine distribution in India. The other issue under the scanner was that of research. Bagga informed that talks are progressing with the National Readership Studies Council and the Media Research Users’ Council to create a separate module for magazine, and more was discussed on what this module should be like.

The association is also focussing on customised research, where the objective is to use examples and case studies to position magazines as a stronger medium in comparison to other media. Bagga said, “The idea is not to take any one brand and consider what it did for a product; but take magazine as a medium and what it did for a certain product category.”

These case studies would be discussed on forums like the Indian Magazine Congress (IMC), and shown in workshops and even in meetings with agencies and clients.

A widely discussed topic was the IMC, which in its third year, will be held in Mumbai. The Congress was being held in Delhi in the last two years. Bagga said, “Mumbai is a very important market and in fact, we wanted to conduct the Congress in Mumbai last year itself.”

The AIM was formed in February 2003 to promote the magazine industry in India, and to create a forum of Indian magazine publishers to represent the interests of Indian magazines and periodicals with consumers, advertisers, advertising agencies and the government.

AIM was originally started with just eight members, and in three years, it represents 32 publishers with over 110 publications. The association is aggressively looking at inviting new members to the organisation as well.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.