Top Story


Home >> Media – Print >> Article

Madura plans to launch T-shirts, womenswear

Font Size   16
Madura plans to launch T-shirts, womenswear

Madura Garments is all set to launch T-shirts as part of its sub-brand 'Elements' in the coming summer. The company is also planning to launch womenswear, which is being test marketed in Bangalore, under its Allen Solly brand in the next three months.

Madura Garments leads the pack in shirts segment with a market share of around 30 per cent while in the trouser segment, it has a market share of around 15 per cent. The company recently launched women’s wear under its Allen Solly brand in Bangalore. In the first year of operations Madura would be concentrating on metros only.

The women's westernwear market in the country is estimated to be around Rs 600 crores, out of which Rs 250 crores is the premium women’s western wear market. Madura Garments is targeting to capture 10 per cent of the premium women western wear in the country.

The company is targeting women in the age group of 22 to 32 years. The company would be launching around 40 designs every month. The communication strategy for womenswear is prepared by Ogilvy & Mather.

The wholly owned subsidiary of India Rayon & Industries Ltd only retailed menswear brands including Louis Philippe, Van Heusen, Peter England, Byford, Elements and San Frisco.

Launched in 1993, Allen Solly is the first of the Madura Garments line-up that has crossed into the women's wear segment.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)