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Madura Garments goes for television advertising

01-June-2001
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Madura Garments goes for television advertising

For the first time the Rs 325.5-crore Madura Garments — part of the AV Birla group — will be utilising television and other mass media as part of an advertising game- plan to leverage its range of fashion brands for men.

The company has launched a series of line extensions to expand its brand portfolio, which includes Allen Solly’s “Uncrushables”, Van Heusens “Durafresh”, “Super Permapress” from Louis Philippe and San Frisco’s “Zero Wrinkle”.

As part of its retailer networking initiative, the company also plans to increase the retail space by another 35 per cent at the existing retailer base where the Madura Garment brands are already being showcased.

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