Top Story


Home >> Media – Print >> Article

Leading print publishers form OneIndia Group ad platform

Font Size   16
Leading print publishers form OneIndia Group ad platform

Six leading publications of the country – Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika – have come together and formed the OneIndia group, a platform to facilitate reach to the largest print audience with a single advertisement.

OneIndia, available by invitation to select display advertisers only, offers a single-platform reach comparable and incremental to television, along with the many clear benefits of print, such as immediacy, impact, comprehension, credibility, and a clutter-free environment, to name a few.

Talking about the key idea behind this alliance, Benoy Roychowdhury, Executive Director, HT Media said, “The idea behind OneIndia is to provide an unduplicated reach like never before, along with a single-window service, in order to invite non-print and infrequent print advertisers to experience and profit from the significant benefits of print advertising.”

Apart from the fact that print media readership is significantly more upmarket than television, several research studies globally have also demonstrated that print + TV has driven more than 20 per cent incremental push-through in brand equity compared to TV alone. Further, some recent media multiplier research studies by leading international research agencies have demonstrated that print advertising in Asia-Pacific indexes three times more than TV on ROI, and five times more on brand impact.

And, now with OneIndia offering a pan-India reach with one single call, marketers have the perfect way to write a media plan that talks to the entire nation.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by