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Kadambari Murali joins ‘Sports Illustrated India’ as Editor-in-Chief

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Kadambari Murali joins ‘Sports Illustrated India’ as Editor-in-Chief

Kadambari Murali has joined Media Transasia group as Editor-in-Chief of ‘Sports Illustrated India’. Murali was earlier working with Hindustan Times for over 10 years. Her last role at HT was as National Sports Editor. Rasina Oberoi, Vice President, Media Transasia Thailand Ltd confirmed this development to exchange4media.

Speaking on her appointment, Murali said, “I’m very excited about joining SI as Editor-in-Chief, India. My team and I are looking to make SI-India what it is in the US – an institution in itself. SI brings with it a tradition and a legacy of top notch reportage that gives you the 360 degree story. SI reporters, writers and photojournalists and the various editors behind the scenes, combine to look beyond just what's on the field itself to what makes those that play the sport become who they are. They bring to life stories of colour, passion and drama, and combine this with strong, incisive, in-depth reporting. India is one of the few print markets in the world that is growing. It is also a country that is beginning, what is hopefully, a long and happy love affair with sports. So, this is a great place to be and I'm grateful to Media Transasia for this opportunity.”

When asked about his expectations from the new Editor-in-Chief, Piyush Sharma, CEO, Media Transasia India, said, “We are expecting Murali to raise the bar of sports magazines higher and to deliver SI India into becoming world-class product, in line with its positioning as a worldwide leader.”

Murali has been a renowned name in the field of sports journalism for several years now. She was the first recipient of the Sports Journalism Federation of India's Cricket Writer of the Year award in 2005. She also won two back-to-back News Story of the Year awards in 2005 and 2006.

“I think India does sorely lack a credible, contemporary sports magazine and I was convinced that SI could work in India, with a strong, creative team in place. But yes, I'll always be grateful to the Hindustan Times for what was a terrific opportunity and for backing me at every level,” Murali concluded.

Murali began her career in journalism since the time she had been in college (Hindu College, DU). She began working fulltime in 1996 with Pioneer. She worked there for about two years before moving to the Asian Age for a year. She then joined Indian Express for nearly two years before moving to HT in April, 2001. While she has written on quite a few sports, she has primarily written on cricket, covering it in seven test-playing countries.



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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)