Top Story


Home >> Media – Print >> Article

Jayalalitha manages to grab eyeballs despite Supreme Court's 'Neta-free' ads order

Font Size   16
Jayalalitha manages to grab eyeballs despite Supreme Court's 'Neta-free' ads order

Supreme Court had recently banned images of politicians in govt ads except images of PM, President of Chief Justice of India.

Varghese Chandy, Senior General Manager of Malayala Manorama, while speaking to exchange4media earlier had said, “Initially there may be (an impact on print advertising), but politicians will find innovative ways of beating the system.” He was proved absolutely correct by Tamil Nadu Government.

Yesterday the Tamil Nadu government released front page advertisements in all the leading newspapers to celebrate the return of J Jayalalitha as CM of Tamil Nadu.

Though there is no image of J Jayalalithaa in the ad but it boldly says ‘under the dynamic leadership of Hon’ble Chief Minister of Tamil Nadu Puratachi Thalaivi, Selvi J Jayalalithaa - Glorious Rule Of Four Years Amma’s Rule Forever.’

Leading newspapers such as Economic Times, Business Standard, Hindustan Times, Dinamalar, The Indian Express, Mint published ads of Tamil Nadu govt.

Prime Minister Narendra Modi wasn’t far behind. He also grabbed eye balls with his half page advertisement on completion of first year of his govt. The PM gave message to the country about its achievements in the entire year. Other Chief Ministers such as Devendra Fadnavis, CM , Maharashtra, Shivraj Singh Chouhan, CM, Madhya Pradesh and   Ministers like Sushma Swaraj, Suresh Prabhu congratulated Modi on his achievements but the ad only showed PM’s picture and names of other ministers in bold letters.

It can also be highlighted that earlier this week Tamil Nadu government moved to SC asking to review the order because it contradicts the federal structure based on grounds of parity between the Centre and States.



Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular