Top Story

e4m_logo.png

Home >> Media – Print >> Article

Jagran launches Dharamsala edition, to compete with Amar Ujala, Divya Himachal

24-October-2005
Font Size   16
Jagran launches Dharamsala edition, to compete with Amar Ujala, Divya Himachal

(This report is being re-run correcting certain anomalies in our earlier report. Editor)

Dainik Jagran has launched its 28th edition from Dharamsala today. The edition covers seven of the 12 districts of Himachal Pradesh – Kangra, Kullu, Chamba, Mandi, Bilaspur, Hamirpur and Una. It joins Divya Himachal, which already has an edition in Dharamsala for the past few years. Currently, Amar Ujala is the No. 1 Hindi daily published in Himachal Pradesh.

Elaborating on the launch, Sanjay Gupta, CEO and Editor, Dainik Jagran, said, “Being the only National Hindi daily to be published from Dharamsala, we will leverage this to reach out to readers with detailed and updated news, unlike other newspapers. Prior to the launch, our inter-functional task force, comprising people from our editorial, brand and circulation departments, tried to understand the need gaps and the aspirations of the people in order to deliver a newspaper that understands and addresses the needs and aspirations of the people of Himachal Pradesh.”

The Dharamsala edition has 20 pages in the main edition, with a four-page city supplement called Jagran City catering to Dharamsala and sub-editions in Kangra, Una, Chamba, Mandi, Bilaspur and Kullu.

According to the recently released IRS 2005 R2 survey, Amar Ujala is the No.1 daily of Himachal Pradesh with a readership of 572,000. Punjab Kesari comes next with 368,000 readers, and Divya Himachal with 287,000 readers.

“As the state has a large base of Hindi readers – almost 75 per cent of its people speak Hindi – the Dharamsala edition marks an expansion of our base in the Hindi heartland,” Gupta remarked.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by