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Jagran claims highest growth in Bihar based on ABC figures

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Jagran claims highest growth in Bihar based on ABC figures

Dainik Jagran claims to be the fastest growing Hindi daily in Bihar, clocking a growth of 22.5 per cent according to ABC Jan-June 2004 figures. The newspaper publishes two editions from Bihar: Patna (launched in 2000) and Bhagalpur (launched in 2003). The combined circulation of the two editions is 168,322.

Jagran also claims it has achieved more than 100 per cent growth between ABC July-December 2000 and Jan-June 2004.

"Effective editorial changes have been incorporated to make it interesting and reader-friendly. We have introduced innovative columns like Subha Hone Tak, Dard Yahan bhi hai, Suraksha kawach, where social problems are discussed with an unbiased approach. This has also helped a great deal," said Sunil Gupta, Director, Dainik Jagran.

According to current IRS figures, Dainik Jagran enjoys a readership of 18,08,000 and has achieved a growth of 14.5 per cent in Bihar (IRS Round 2, 2003).

The thrust of Jagran's marketing campaign in Bihar has been aimed at touching the lives of common people. An inter-functional team has been formed to identify social issues like water, electricity, community health, education, solid wastes materials and administration, etc. The team organises various interactive programmes with civic authorities and public utility departments to find a remedy on the spot.

"The objective behind making interactive editorial content is to encourage greater involvement of readers in order to make them aware about the issues and activities happening around them. Such columns not only help us in establishing a better understanding with the reader, but also to fulfil our corporate social responsibility," Gupta said.

Jagran has also launched a supplement called 'Kausauti' for its Bihar editions. It caters to the intellectual class of the state, and is an all-colour four-page supplement that comes out every Friday.


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