Home >> Media–Print >> Article

IRS Rajasthan row: Delay in R-1 results, data users wash dirty linen in public

08-November-2007
Font Size   16
IRS Rajasthan row: Delay in R-1 results, data users wash dirty linen in public

The delay in the release of Indian Readership Survey (IRS) 2008 R-1, due to a publication influencing fieldwork in Rajasthan, has resulted in a bashing session between data users and the Media Research Users’ Council (MRUC).

Using the media as the battleground again, the first punch was seen after the MRUC released a statement on November 2, 2007, stating its decision to delay the IRS data on the grounds that Hansa Research had discovered that a publication in Rajasthan was trying to influence the fieldwork. The MRUC declined to name the publication, stating that the investigation had to be thorough before its name was revealed as this was too sensitive a matter to speculate in any form or give a name without being completely sure.

A section in the press, however, published on November 5, 2007 that the publication in question was Rajasthan Patrika. The same evening, the Bhaskar Group issued a statement condemning Rajasthan Patrika “to have stooped so low to adapt unethical means and ways to influence readership research figures”. When the Bhaskar officials were asked the reason to make this public statement, the Group’s Executive Director, Bharat Kapadia, said, “We have read about this in the press, and there are two main players in Rajasthan. We know we had not done it.”

The other key player in Rajasthan, besides Dainik Bhaskar, is Rajasthan Patrika. The officials from Rajasthan Patrika are resorting to responses like “contact MRUC” and sharing the MRUC reaction rather than making any statements.

The November 5, 2007 report also triggered a dialogue between the MRUC and Rajasthan Patrika, wherein MRUC’s G Krishnan called this report “an act of mischief”, and, in fact, assured Rajasthan Patrika that it was taking relevant actions against the publication of this report.

When quested on this series, and the dirty linen that data users are washing in public, the MRUC has clearly stated that the MRUC is yet not prepared to give any further clarity on this matter. Both MRUC and Hansa Research say that there is still time before the truth in the matter would be known.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts