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IRS Q3 2010: Positive growth for Hindi dailies in Chhattisgarh; English papers see decline

06-December-2010
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IRS Q3 2010: Positive growth for Hindi dailies in Chhattisgarh; English papers see decline

Unlike the IRS Q2 2010 results, Hindi newspapers in Chhattisgarh have put better show in Q3. Four of the top five Hindi newspapers have seen growth in Average Issue Readership (AIR). While Dainik Bhaskar continues to lead among Hindi dailies, it has seen a decline in AIR. The Times of India is the most read English newspaper in Chhattisgarh.

Dainik Bhaskar, the No. 1 Hindi daily in Chhattisgarh, has recorded an AIR of 971,000 in this quarter, down 4.90 per cent from its Q2 figure of 1,021,000.

Hari Bhoomi follows at No. 2 and has recorded a growth of 4.23 per cent in its AIR at 887,000 in Q3, as against 851,000 in the previous quarter.

Nav Bharat (Mah/Chh), with an AIR of 808,000 is ranked third and has witnessed a growth of 4.12 per cent. NaiDunia, too, has clocked a positive growth. The paper’s Q3 AIR stands at 383,000, up 7.89 per cent from the Q2 figure of 355,000.

Desh Bandhu has seen the steepest decline among dailies in the Chhattisgarh market. The daily has recorded a drop of 47.83 per cent in it AIR, from 69,000in Q2 to 36,000 in this quarter.

Among English dailies, The Times of India is the most read newspaper in Chhattisgarh with an AIR of 21,000 in Q3. The paper has, however seen a 4.55 per cent decline in its AIR as against the Q2 figure of 22,000. Economic Times and The Hindu have also seen decline in AIR. While Economic Times has received an AIR of 12,000 (down 7.69 per cent), The Hindu has an AIR of 4,000 (down 20 per cent).

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