Top Story

e4m_logo.png

Home >> Media – Print >> Article

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

24-August-2010
Font Size   16
IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

The IRS Q2 2010 data for Bengali publications shows the top three dailies recording positive growth in AIR (Average Issue Readership) over the previous quarter. Five of the Top 10 Bengali dailies have recorded positive AIR growths. However, the AIR of Bengali dailies declined by 0.72 per cent on an average over the last quarter.

Anand Bazar Patrika, the top Bengali daily, recoded a marginal growth of 0.11 per cent in IRS Q2 2010 with an AIR of 6,539,000, as against 6,532,000 AIR in IRS Q1 2010. Bartaman is the second most read Bengali newspaper with an AIR of 2,815,000, followed by Sangbad Pratidin at 1,107,000 AIR. Both of them have also recorded positive growths over the last quarter. Ganashakti, however, saw a decline of 4.48 per cent in AIR, but maintained its fourth position, followed by Aajkaal at No. 5, which recorded a positive growth.

Mixed bag for periodicals

Bengali periodicals saw a mixed bag with the weeklies Karmakshetra and Saptahik Bartaman recording positive growth in AIR of 12.42 per cent and 13.77 per cent, respectively. AIR of weekly publication in Bengali language grew by 11.38 per cent. However, Bengali fortnightly publications saw a decline of 1.65 per cent in AIR figures. Sananda and Desh recoded the highest AIR figures even as both the publications saw a decline in readership.

The Bengali monthlies recorded a positive growth of 5.06 per cent with most publications doing well. Sukhi Grihakon, Paraashuno and Peshaprobesh remained on the top of the pack.











Other Headlines on IRS

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube