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IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

24-August-2010
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IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

It was a mixed bag of growth and decline for Malayalam dailies as per the IRS Q2 2010 results. Among the Malayalam dailies, Malayala Manorama, while maintaining its pole position, has registered a 2.69 per cent growth in its Average Issue Readership (AIR) from 9,583,000 in the previous quarter to 9,841,000 in Q2.

However, Mathrubhumi, the second largest circulated Malayalam daily, has seen a 1.97 per cent decline in AIR at 6,566,000 in Q2, as against 6,698,000 in the previous quarter.

Malayalam daily Deshabhimani has registered a growth of 4.69 per cent in AIR from 2,174,000 in Q1 to 2,276,000 in the latest round.

According to IRS Q2 2010 data, nearly all Malayalam magazines have seen a drop in AIR. Market leader Vanitha has seen a decline of 9.36 per cent in AIR from 3,035,000 in Q1 to 2,751,000 in this quarter. The AIR of children’s weekly Balarama fell from 1,388,000 in the previous quarter to 1,221,000 in Q2, a decline of 12.03 per cent.

Malayala Manorama (Weekly) has also seen a decline in AIR. The readership of the weekly in IRS Q2 2010 stands at 1,217,000, as against 1,433,000 in Q1.

Other Headlines on IRS

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

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