Home >> Media–Print >> Article

IRS 2012 Q4: The Hindu loses 94K readers, while HT adds 34K

29-March-2013
Font Size   16
IRS 2012 Q4: The Hindu loses 94K readers, while HT adds 34K

As compared to the Indian Readership Survey (IRS) 2012 Q3 data, where seven of the top 10 English dailies saw growth in Average Issue Readership (AIR), this time the picture is not as optimistic. Only five of the top 10 English dailies have seen growth in AIR this quarter.

The Times of India, which had seen growth in the previous quarter, has witnessed decline in this quarter. In the previous quarter, TOI registered marginal rise of 10,000 readers but has lost 38,000 readers in Q4.

However, Hindustan Times, which had added 19,000 readers in the previous quarter, has registered almost double the number of readers with the maximum growth of 34,000 readers this time around, garnering an AIR of 3,820,000 in Q4 from 3,786,000 in IRS 2012 Q3.

The Hindu, placed in the third spot, has seen the deepest decline in readership among English dailies, losing 94,000 readers. The daily had recorded an AIR of 2,258,000 in Q3 and added 50,000 readers in the previous quarter. The AIR of The Hindu is 2,164,000 in IRS Q4 2012.

The other dailies that have seen growth this quarter are The Telegraph, DNA, Mumbai Mirror, and The Tribune. The Telegraph has registered an AIR of 1,265,000 in Q4, while DNA has recorded an AIR of 972,000. Mumbai Mirror’s Q4 AIR stands at 819,000, while The Tribune has garnered an AIR of 671,000, adding 18,000 readers and reaching the ninth position.

On the other hand, Deccan Chronicle has seen a drop in AIR, from 1,051,000 in IRS 2012 Q3 to 1,020,000 this quarter. It’s decline for The Economic Times as well. The business daily lost 18,000 readers during the quarter, bringing down its AIR to 735,000 in Q4. The New Indian Express too has seen marginal decline in readership and reached last position, recording an AIR of 652,000 in IRS 2012 Q4 in comparison to 664,000 in IRS Q3 2012.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.