As compared to the Indian Readership Survey (IRS) 2012 Q2 data, where six of the top 10 English dailies saw decline in Average Issue Readership (AIR), it was recovery time in IRS 2012 Q3. Seven of the top 10 English dailies have seen growth in AIR this quarter.
Both, The Times of India and Hindustan Times, which had seen decline in readership in the previous quarter, cover lost ground in Q3. The Times of India has registered a marginal rise in Q3 AIR at 7,653,000, adding 10,000 readers during the quarter. Hindustan Times had added 19,000 in this quarter, garnering an AIR of 3,786,000 in IRS 2012 Q3.
The Hindu, placed in the third spot, has seen the highest growth in readership among English dailies, adding 50,000 readers. The daily has recorded an AIR of 2,258,000 in Q3.
The other dailies that have seen growth this quarter are Deccan Chronicle, DNA, Mumbai Mirror, and The Tribune. Deccan Chronicle has registered an AIR of 1,051,000 in Q3, while DNA has recorded an AIR of 962,000. Mumbai Mirror’s Q3 AIR stands at 807,000, while The Tribune has garnered an AIR of 653,000.
On the other hand, The Telegraph has seen a drop in AIR, from 1,275,000 in IRS 2012 Q2 to 1,254,000 this quarter. It’s decline for The Economic Times as well. The business daily lost 36,000 readers during the quarter, bringing down its AIR to 753,000 in Q3. The New Indian Express, too, has seen marginal decline in readership, recording an AIR of 664,000 in IRS 2012 Q3.
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