Home >> Media–Print >> Article

IRS 2012 Q2: TOI, HT lose readers this quarter

02-October-2012
Font Size   16
IRS 2012 Q2: TOI, HT lose readers this quarter

Six of the top 10 English dailies have seen decline as per the Indian Readership Survey (IRS) 2012 Q2 data released by the Media Research Users Council (MRUC) on October 1, 2012.

The Times of India continues to lead the list, but has seen decline in readership in this quarter. The paper has lost a nominal 9,000 readers, with its Q2 average issue readership (AIR) at 7,643,000, as against 7,652,000 in the previous quarter.

Close competitor Hindustan Time has also seen decline in readership. The paper has registered an AIR of 3,767,000 in Q2, losing 38,000 readers from its Q1 figure of 3,805,000.

The Hindu, which is placed third, has also lost 25,000 readers during the quarter. The paper has garnered an AIR of 2,208,000 in Q2, as against 2,233,000 in the previous quarter. The Telegraph, too, has seen marginal decline in readership – from 1,292,000 in Q1 to 1,275,000 in this quarter.

On the other hand, Deccan Chronicle, which has been in the news for its financial woes, has seen a slight growth in its readership this quarter. The paper has registered an AIR of 1,038,000 in Q2, as compared to 1,027,000 in Q1.

DNA has added the most number of readers during the quarter at 21,000. The daily’s Q2 AIR is up at 930,000 from 909,000 in the previous quarter. Mumbai Mirror’s readership is also up at 795,000 in this quarter, as against 777,000 in Q1.

The Economic Times, the only business daily in the list, has lost a nominal 3,000 readers during the quarter, taking its AIR from 792,000 in Q1 to 789,000 in this quarter. It is degrowth for The New Indian Express as well as the paper registered an AIR of 667,000 in this quarter, down from 678,000 in Q1.

Placed at the tenth spot, The Tribune has added 16,000 readers during the quarter, taking its AIR from 624,000 in Q1 to 640,000 in Q2.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on