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IRS 2010 Q1: Four out of top five Kannada dailies show growth

08-May-2010
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IRS 2010 Q1: Four out of top five Kannada dailies show growth

Kannada publications have reason to smile with most of them registering growth in AIR as per the IRS 2010 Q1 data. Four of the top five Kannada dailies have seen growth, while among the top five magazines, three have registered growth and two have witnessed decline in AIR.

The top Kannada daily, Vijay Karnataka, has seen a decline of 2.68 per cent. Its R2 2009 readership figure was 3,429,000, whereas in Q1 2010, it stands at 3,337,000. Vijay Karnataka is the only daily among the top five to have seen a negative growth. At second position is Prajavani, which has seen a 9.69 per cent growth in AIR - from 2,043,000 in IRS 2009 R2 to 2,241,000 in this round.

At No. 3 is Udayavani, which has registered an AIR of 905,000 in this round, up 10.37 per cent from the 820,000 AIR in IRS 2009 R2. Samyukta Karnataka is placed fourth and has seen a growth of 10.93 per cent. Its AIR in IRS 2010 Q1 stands at 812,000, as against 732,000 in IRS 2009 R2. Kannada Prabha is in fifth position with an AIR of 749,000 in this round, as compared to 709,000 in IRS 2009 R2, a growth of 5.64 per cent.

Among the Kannada magazines, Sudha leads with AIR of 316,000 in IRS 2010 Q1, as compared to 277,000 in the previous round. It has seen a growth of 14.08 per cent. Roopatara follows in second position with a growth of 14.14 per cent. The magazine's AIR in IRS 2010 Q1 stands at 218,000 as opposed to 191,000 in the previous round.

Grih Shobha (Kannada) has registered an AIR of 201,000 in this round, up 1.52 per cent from 198,000 in IRS 2009 R2. At No. 4 is Mangala, which has seen a drop of 14.58 per cent in AIR - from 192,000 in IRS 2009 R2 to 164,000 in this round. At No. 5 is Taranga, which has also seen a decline in AIR of 7.59 per cent - from 145,000 in IRS 2009 R2 to 134,000 in this round.

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