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IRS 2009 R2: The magazine total readership story not a happy one

23-November-2009
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IRS 2009 R2: The magazine total readership story not a happy one

Whereas the dailies saw some growth in Round 2 of IRS 2009, the magazines continued to register decline in this round as well, with the exception of Vanitha, which has a total readership of 59.7 lakh as against 57.4 lakh in 2008 R2. Saras Salil maintains its lead among the magazines, with India Today being the only English magazine in the Top 10 list.

Sara Salil has registered a total readership of 66.3 lakh in the latest round, falling from 84.6 lakh in 2008 R2. Tamil magazine Kumudam, too, has fallen to 64.9 lakh from a total readership of 70.1 in 2008 R2. Vanitha is place third in the list, followed by India Today, which too sees a drop in its total readership from 61.6 lakh in 2008 R2 to 56.3 lakh in the latest round.

At No. 5 is Kungumam with a total readership of 54.3 lakh (66.7 lakh in 2008 R2), followed by India Today Hindi with a total readership of 54.1 lakh (58.1 lakh in 2008 R2), and Grih Shobha with a total readership of 50.4 lakh.

Next comes Ananda Vikatan with a total readership of 46.5 lakh (52.2 lakh in 2008 R2), followed Meri Saheli with a total readership of 46.4 lakh (54.5 lakh in 2008 R2), and Pratiyogita Darpan at No. 10 with a total readership of 42.9 lakh (43.6 lakh 2008 R2).

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