Top Story

Home >> Media–Print >> Article

IRS 2009 R2: ET & Mint, Business Today & Business India – all register decline

24-November-2009
Font Size   16
IRS 2009 R2: ET & Mint, Business Today & Business India – all register decline

Over the last few rounds of readership survey, the industry has seen heated debates on why readership of business publications is seeing a constant decline, when the circulation numbers are still growing. MRUC and Hansa Research released the latest set of Indian Readership Survey (IRS) on November 23, 2009. A closer look at the data shows that the picture is not different in this round as well.

ET maintains significant lead despite decline

According to IRS 2009 Round 2 data, two out of the five business dailies whose numbers have been released show a decline in readership. The Economic Times which has been the country’s leading business daily has maintained a very significant lead in the sector. But the publication’s average issue readership (AIR) has dropped by 3.32 per cent. From an AIR number of 7,83,000, ET is down to 7,57,000 in this round.

Mint, which follows in the number two spot though after a significant gap, has seen a 9.14 per cent drop in its AIR. From 1,75,000, Mint now has a readership number of 1,59,000. This round also has the number of Business Standard. It may be recalled that BS had raised issues with the IRS data a few rounds back, subsequent to which, its numbers were not published by the IRS. In this round, BS is at an AIR number of 1,48,000.

The Hindu Business Line has seen a growth of 9.73 per cent. From 1,13,000, the publication is at 1,24,000. The Financial Express has seen no change in its numbers from the previous round, which is at an AIR of 38,000.

Top biz mags show decline; Outlook Business & Outlook Money grow

There is nothing new about magazine as a genre registering readership decline. However, the picture is not so grim when it comes to business magazines. Business Today continues with its spot on the top of the list. The publication has however dropped by 6 per cent, and from an AIR number of 2,87,000 is now at 2,70,000. Business India is on the second spot, and from a readership number of 222000, has come down to 2,16,000.

Outlook Business, has shown almost a 10 per cent growth and from 1,66,000, the AIR number has come to 1,81,000. This coupled with the drop that Business World has registered (from 1,65,000 to 1,59,000) has increased Outlook Business’ gap from Business World.

Outlook Money too has grown --- from 84,000 to 1,05,000. Business and Economy has grown its AIR number from 82,000 to 94,000.

In all, business magazines have lesser to complain from this round of IRS.

(Additional inputs from Noor Fathima Warsia)

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'