Top Story

e4m_logo.png

Home >> Media – Print >> Article

IRS 2006 R 1: Business publications register mixed performance

07-April-2006
Font Size   16
IRS 2006 R 1: Business publications register mixed performance

Much on the lines of what was seen in the general interest and other titles space, the business dailies offer a mixed bag of performance with Hindu Business Line (HBL) and Financial Express (FE) holding on to their readership unlike the leader in the segment – The Economic Times (ET) – and other players. In terms of business magazines, from Business Today to Business World – all have recorded a fall in the IRS 2006 R 1.

Looking at the numbers of the business dailies, leader by a very large distance, ET, currently has a readership of 8.68 lakh, which is a 4 per cent drop from its previous 9.06 lakh. The next player in the pink paper space is HBL, which has grown by 3 per cent with a readership of 1.73 lakh. There is good news for the Express Group, too, with FE growing by 7 per cent, offering a readership of 93,000. Business Standard, with a readership of 75,000 has dropped significantly from its readership figure of 1.01 lakh, recorded in the previous round.

As far as business magazines are concerned, Business Today leads with a readership of 7.16 lakh, which is a decline of 5 per cent from its previous 7.54 lakh. Business India currently has a readership of 5.26 lakh, which is an 8 per cent fall from the 5.71 lakh readership it had in the last round. Business World has dropped by almost 10 per cent and is at a readership of 3.35 lakh. Outlook Money has dropped a whopping 32 per cent and is at 1.91 lakh readership at present.

Further niche in the space, Capital Market, has also declined by 4 per cent and is at 1.04 lakh readership.

However, going against all trends, modest player Dalal Street Investment Journal has grown by 8 per cent and is currently at a readership of 82,000, perhaps aided by a buoyant Sensex.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...