Top Story

e4m_logo.png

Home >> Media – Print >> Article

International: Philips to develop interactive shopping destination. A $100 deal.

13-July-2001
Font Size   16
International:  Philips to develop interactive shopping destination. A $100 deal.

The cross-platform media pact is one of the several high-profile media arrangements that AOL Time Warner has pulled off in recent weeks, as it moves to lock in lucrative assets. The Philips deal has been in the works since late last fall.

The formal affiliation with AOL Time Warner will enable Philips to promote its products and services within a rich-media environment, something consumer electronics marketers have been struggling to do on their own and with partners for some time.

Philips' products will be showcased online and linked to editorial content from AOL Time Warner media properties. Philips products will be promoted across the breadth of AOL Time Warner online media and also its print and broadcast properties including Turner Broadcast networks such as CNN and Time Inc. magazines Time and Fortune. The two companies will also develop search engines, comparison-shopping features, buying guides and retailer links.

The technology platform will be built over the next three months. Philips expects to have an initial version ready in October and to be online with a "walled garden," or dedicated section, on America Online, in time for the fourth quarter. An interactive shopping destination will debut in Europe in the first quarter of 2002 and worldwide six months later.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube