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INMA Conference to dwell on building value in the newspaper enterprise

12-November-2008
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INMA Conference to dwell on building value in the newspaper enterprise

The International Newsmedia Marketing Association (INMA) will hold its 2nd Annual South Asia Conference on November 13-14 in Mumbai. The theme this year is ‘Building Value in the Newspaper Enterprise’. impact, the weekly magazine on advertising, and marketing magazine Pitch, both from the exchange4media Group, are media partners for this event.

Media practice heads of top consulting/ media groups, chief executive officers of leading Indian newspaper companies, advertising agencies, media planners, industry leaders as well as guest speakers from the US and Pakistan will be attending the Conference. Media owners from Pakistan, Sri Lanka, Bangladesh, East Asia and the Middle East are also expected to attend the Conference.

The two-day Conference will look at the challenges of the dynamic South Asian media landscape and how to create value by addressing four key areas – cost-cutting, leveraging the newspaper to build a multi-media enterprise, revenue generation and the people challenge: acquiring and retaining employees.

Some of the prominent speakers at the event include Subhash Chandra, Chairman, Essel Group of Companies; Pramath Raj Sinha, Founder & Managing Director, 9.9 Mediaworx Pvt Ltd; Peter Haden, Partner and Pooja Haldea, Engagement Manager, Mckinsey Consulting Group; Ashok Rajgopal, Partner, Media & Entertainment Practice, Ernst & Young; Gerd Finkbeiner, CEO, Manroland, Germany; Earl J Wilkinson, Executive Director and CEO, INMA, among others. There will be several panel discussion as well on the topics related to print industry.

Ravi Dhariwal, volunteer president of the INMA Asia Division Board of Directors, and CEO – Publishing, BCCL, said, “This truly is an all-star line-up of speakers designed to spark ideas, innovation, and creativity for newspaper executives. The INMA Conference theme and programme are unique to the South Asian region and to the newspaper industry here.”

INMA is the world’s leading provider of global best practices and marketing ideas for newspaper companies looking to grow amid profound market change. With more than 1,100 members in 82 countries worldwide, INMA produces magazines, newsletters, conferences, reports, awards competitions, and other services to harvest the world’s best ideas to grow audience, revenue, and profitability for newspaper companies. Based in Dallas, the Association has offices in Delhi, Antwerp, and Buenos Aires.

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