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Indian Express Group in strategic pact with The Economist for content

03-November-2006
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Indian Express Group in strategic pact with The Economist for content

The Indian Express Group on Thursday announced a wide-ranging content agreement with The Economist magazine. As per the agreement, The Indian Express and The Financial Express newspapers and their websites will publish content, including the widely respected Economist Surveys, special branded pages and supplements, from The Economist.

With Indian Express Group, The Economist now has three partners in India. The magazine also has a tie-up with the Times Group (BCCL), which takes care of its circulation in India, while it entered into a partnership with Business India in May, 2006 for its ad sales operations in India.

“In an increasingly globalised world today, it is not enough for our newspapers to bring our readers the best coverage of what is happening within the country,” said Shekhar Gupta, Group CEO, the Indian Express Group. “As the Indian business and entrepreneurial mind becomes more global, it needs wisdom and information on what is happening around the world, and quickly,” he added.

“The Economist is one of the most respected and successful publications in the world, with an unrivalled track record of insightful journalism. This unique agreement between the Indian Express Group and The Economist emphasises our commitment to providing our readers absolutely the best in news and views. Given the Express group’s decades-long experience of upright and independent journalism, The Economist was the natural partner for us,” he further said.

The Economist, first published in London in 1843, is a weekly featuring news, analysis and commentary, covering business and the global political economy with a worldwide circulation in excess of one million. Because of its independent and international editorial perspective, it is read by more of the world’s political and business leaders.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)