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In a first in the print media, Dainik Bhaskar signs on MS Dhoni as brand ambassador

17-June-2008
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In a first in the print media, Dainik Bhaskar signs on MS Dhoni as brand ambassador

Dainik Bhaskar has roped in Indian ODI captain MS Dhoni as its brand ambassador. Dainik Bhaskar is the first company in the print media to sign a celebrity brand ambassador.

Rajiv Jaitly, President, Ad Sales & Marketing, Dainik Bhaskar, said, “These are exciting times for ‘Bhaskar’ as the brand continues its growth across markets. With its geographical spread covering the newly emerged markets in Tier-II and Tier-III towns, Dainik Bhaskar was seeking a personality who would best project the ethos and core of the brand to its various stakeholders. Dhoni is a shining, real-life example of what an ambitious individual can do. He oozes a high degree of confidence, adapts to new situations very fast, has demonstrated innovative thinking and, more importantly, has shown how the relentless pursuit of excellence can make a person from a small town emerge as a champion.”

Sanjeev Kotnala, AVP and National Head, Communication, Bhaskar Group, said, “Dhoni epitomizes the realization of a dream. He is extremely popular with fans ranging from youth to decision makers, his appeal is pan-India.”

Satbir Singh, National Creative Director, Euro RSCG, said, “Dhoni fits perfectly with our brand ideology and the planned communications strategy. He is a talented and ambitious player, who has shown the world what a boy from Ranchi is capable of doing. His winning strategy stems from his unbridled ambition. Dainik Bhaskar has a similar story -- from its inception in Bhopal to achieving the highest readership in the country, and subsequently launching Divya Bhaskar and then DNA in a joint venture with the ZEE Group.”

Said Dhoni, “I am proud to work with Dainik Bhaskar and hope that my association will bring the brand the results they are gunning for.”

Dainik Bhaskar has seen fast growth since its Bhopal edition launched 50 years ago. It has just launched DB STAR, a compact daily newspaper in Bhopal, and will soon launch Business Bhaskar’s first edition in Bhopal.

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