Top Story


Home >> Media – Print >> Article

IMRB study throws positive numbers for Bhaskar Group in Punjab

Font Size   16
IMRB study throws positive numbers for Bhaskar Group in Punjab

An Indian Market Research Bureau (IMRB) readership report gives Dainik Bhaskar much reason to cheer in the Punjab market. According to the study, the paper’s readership stands at 3.18 lakh in Jalandhar and Amritsar, giving it lead over competition.

Dainik Bhaskar was launched in Punjab in September last year with a subscription of 1.76 lakh copies, which has now gone up to 2.1 lakh copies. An official communiqué stated, “Bhaskar has more young adults readers in the age group of 20-34 years and also the mature readers in the age group of 45+, where the habits and choices are tougher to break. In case of graduates, too, Bhaskar has 95,000 readers compared to just 67,000 of Punjab Kesari.”

Peter Suresh, GM, Bhaskar Group, said, “Readership surveys are the benchmarks of the key deliverables of a newspaper. We have decided to conduct a readership research as IRS and NRS will have reported us at a far later stage. In this research, we have involved our clients and agencies at every stage providing opportunity for rider questions, back-checks and validation.”

Suresh further said, “Some of the clients have added brand / category questions which have thrown some interesting brand ownerships insights, which help us in further understanding the market. Our readership profiles cover all spectrums of the society.”

Dharmendra Atri, GM Punjab, Bhaskar Group, said, “The taste of success is always felt best by the team that has been on the ground. For us it’s a great feeling to see quantified growth. A huge team conducted door-to-door contacts covering the entire area in a meticulous way. It just proves that success is gained inch by inch, all efforts have to work in synergy and more so because for Bhaskar research is an integral part.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular