Top Story


Home >> Media – Print >> Article

IDG launched MacWorld

Font Size   16
IDG launched MacWorld

International Data Group (IDG) has brought its flagship magazine Mac World to the country. Aimed at enhancing reader experience and value, IDG Media has begun distribution of the US edition of MacWorld in the country from February.

One of IDG's flagship magazines, MacWorld, has been delivering on the information requirements of Mac enthusiasts in over 14 countries for 22 years now. The original US edition of the magazine, priced at $6.99, is available in India in an electronic format and is bundled free of cost along with the technology publication, PC World.

Commenting on this move, IDG Media President N. Bringi Dev said, “by bundling MacWorld free with PC World in an e-zine format, IDG continues to deliver greater value to the Indian reader. With the growing interest in Apple products here, I am confident that readers will not only enjoy the world-class editorial content, but also benefit by making more informed purchase decisions.”

While the monthly magazine is present in print format in the other countries, it’s only in India that electronic version has been launched so as to give more value addition to the PC World readers with the same money.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)