Top Story


Home >> Media – Print >> Article

HT Media’s 6-day Printworks seminar gets underway in Delhi from Nov 22

Font Size   16
HT Media’s 6-day Printworks seminar gets underway in Delhi from Nov 22

Hindustan Times and Hindustan from the HT Media Ltd stable are jointly organising the six-day long Printworks seminar – ‘The Newspaper Expo’. Being held in Delhi from November 22-27, 2010, the aim of this seminar is to make newspaper advertising easy and to provide advertising solutions to marketers.

There will be seven sessions each day. The objective behind this seminar is to introduce potential customers to print advertising and help them grow their business by getting new customers while maintaining the best relations with the ones they already have.

Diptakirti Chaudhuri, AVP, Marketing, HT Media Ltd, said, “We work with an international partner – Boost Media International. They regularly conduct similar programmes across Europe, the US, South East Asia and Australia. Boost works with some of the biggest names in media across the world and with different media vehicles. It is a proven model and works brilliantly for small and medium enterprises.”

With this seminar, HT Media Ltd is looking at introducing new advertisers to the power of newspaper advertising through which they can reach out to their customers and build their brands.

Chaudhuri added, “Printworks is essentially an education seminar, which will help new advertisers tap into the huge readership base of Hindustan Times and Hindustan. It will not only provide them with a platform, but also provide them with solutions best suited for their business and educate them on the intricacies of print advertising. It is not a space selling exercise, but truly a process of consultative partnership, which is focused on building businesses for small and medium enterprises through effective print advertising. This is the fourth time we are conducting this seminar, and we are thrilled with the number of customers who continue to advertise regularly with us after attending these seminars. This ultimately is a testimony to the value that they are getting out of the programme.”



Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube