Top Story


Home >> Media – Print >> Article

Hormuzd Masani, Sec Gen of ABC Mumbai, re-elected to the Board & as Treasurer of IFABC

Font Size   16
Hormuzd Masani, Sec Gen of ABC Mumbai, re-elected to the Board & as Treasurer of IFABC

At the IFABC General Assembly held recently,  Hormuzd Masani, Secretary General of Audit Bureau of Circulations, Mumbai was re-elected to the Executive Board as well as the Hon. Treasurer of IFABC (International Federation of Audit Bureaux of Circulations) for the fourth successive time ( since 2008 ) for the two year term ( 2014 to 2016 ) .

Pedro Silva of Brazil was elected as the President of IFABC.

The IFABC Executive Board also has representatives (CEOs) from Australia, Sweden, Poland, Spain, UK, Switzerland, Romania.

Similar ABCs from 35 other countries are members of IFABC.

At the General Assembly the discussions principally revolved around digital measurement and the difficulties faced by all members due to fast changing technology and measurement of video and data accessed/ consumed through smart phones.

A session was also devoted to ABCs 2015 and beyond where an expert provided a bird’s eye view of what ABCs worldwide should consider measuring in the future.

Tags ABC Hormuzd Masani Pedro Silva IFABC

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)