Top Story


Home >> Media – Print >> Article

HLL to launch multi-media campaign to promote Lakme Sunscreen

Font Size   16
HLL to launch multi-media campaign to promote Lakme Sunscreen

Hindustan Lever Limited (HLL) plans to relaunched Lakme Sunscreen Lotion. It plans to roll out a multi-media campaign, which include print, television, outdoor, and online media. With the tagline — Lakme Sunscreen Lotion: Your umbrella for beautiful skin — the campaign highlights the value additions that protect the skin from the sun. HLL has kicked off an aggressive online initiative, which includes banner ads, contests and an educative microsite at the popular site.

The online campaign was the result of teamwork with agency, Ambience D’Arcy team, MTV and The objective was to make the brand come alive across all media that HLL’s consumers relate to. The first step was to sponsor a contest called Westlife Contest’ at MTV. It was followed up click-through banner led microsite.

In a bid to educate the Netizens on skin care regime, HLL has launched the microsite with a catch line — So let’s begin by dispelling a few myths about your skin. The click-through-banner-led microsite then lists eight myths that people have on skin care regime like — soap is bad for the skin and you can shrink a pore.

HLL is evaluating the initial response to its new initiative. Prior to this online advertising venture, HLL has launched a similar online campaign to promote the Pond’s brand last year.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube