Top Story


Home >> Media – Print >> Article

Hindustan Times NEXT comes up with Spell-Vocab Challenger

Font Size   16
Hindustan Times NEXT comes up with Spell-Vocab Challenger

All these are sourced from the Spell-Vocab Challenger – to be aptly called, ‘HT NEXT Challenger’ is making senior school students of Delhi and NCR excited.

Inevitably, this is what we are receiving: ‘SMS n E–mails r kilng t Eng lang! Evry1 knoz tiz!!’ – a familiar complain in a very familiar lingo.

All these are sourced from the Spell-Vocab Challenger – to be aptly called, ‘HT NEXT Challenger’ is making senior school students of Delhi and NCR excited.

The schools got hooked to the activity last year and this is borne out by the fact that almost all participating schools made elaborate arrangements and adjusted their schedules enabling the targeted students to take the call of the Challenger. The final number of participants stood at 19,156 and it might be a record of sorts for a contest in its first year. Fifty leading schools from Delhi and NCR such as CJM, DPS, Amity, Ryan, Carmel Convent among others took the Spell-Vocab Challenger last year.

Claims HT that 2004 shall see more than double that number of Schools participating. The Challenger tests the student’s spelling and vocabulary proficiencies and is being parented by Hindustan Times-NEXT.

“Taking the Challenger to Schools is a part of a well-crafted strategy and is one of the major initiatives taken by the Brand – NEXT.” said Anand Bhardwaj, Vice-president, HT Media Ltd, “We are presenting the NEXT Challenger as it gels wonderfully with the set of brand values that we have for Hindustan Times NEXT”. He adds “As India’s first youth edition, we need to be backing up initiatives such as the NEXT Challenger to establish that we are not just a newspaper but a platform, a moderator, a provider and a mentor too for the youth.”

According to an official release, the Round 1 of the Challenger comprises of a written test. It is an internal round that facilitates the selection of the candidates to represent their respective schools in the next stage. Round II is again about spelling and vocabulary and is conducted in a quiz form with schools in a pre-defined geographical spreads getting clubbed together as zones. The zonal winners would then compete in the final.

The Challenger is a Behind The Moon Consultants (BTMC) Incubator initiative. BTMC – a firm that works in the Brand and Distribution Strategy domain. Mother Dairy has also come on board to back this initiative as a co-sponsor.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)