Top Story


Home >> Media – Print >> Article

Hindustan’s Gorakhpur edition hitting newsstands today

Font Size   16
Hindustan’s Gorakhpur edition hitting newsstands today

Hindustan Media Ventures Ltd (HMVL), publishers of Hindustan, is set to launch the much awaited Gorakhpur (Uttar Pradesh) edition of the Hindi daily on December 16, 2010. With this launch, Hindustan will have a total eight editions in the state. Nagendra, who has been associated with the group for nearly 24 years, will be taking care of the Gorakhpur edition.

Speaking on this development, Amit Chopra, CEO, HMVL, said, “Gorakhpur is a city of great historical importance. Our expansion is a sign of our commitment to readers who, for long, have had high regard for Hindustan and its standard of journalism. We will serve them and partner them in their journey to a better tomorrow. Our readers see change happen all around them, now they will be the change themselves. We at Hindustan firmly stand behind our promise of: ‘Kuchh naya karenge, tabhi toh aage badhenge’. We welcome the citizens of Gorakhpur and its surrounding districts to our ever-growing family of readers.”

The newspaper will face some stiff competition in this market from Hindi dailies like Dainik Jagran, Amar Ujala and Rashtriya Sahara.

In the last four years, Hindustan has seen a series of successful launches beginning with Meerut in February 2006, Agra in July and Kanpur in August of the same year. The Dehradun (Uttarakhand) edition was launched in May 2008; Allahabad edition in January 2009; and Bareilly in October 2009.

Apart from Uttar Pradesh and Uttarakhand, Hindustan is spread across Delhi, Bihar (Patna, Muzaffarpur and Bhagalpur), and Jharkhand (Ranchi, Jamshedpur and Dhanbad). However, Hindustan had to shut down its Chandigarh edition few months back owing to falling numbers.

The launches apart, Hindustan started bringing out its Patna edition in all colour and also launched a four-page supplement, ‘Yuva’, in Patna earlier in 2010.

HMVL claims to have a print run of 1.1 lakh copies for Hindustan in Gorakhpur. Moreover, eight sub-editions have been planned to deliver relevant news for the readers of Gorakhpur city and the districts of Gorakhpur, Basti, Deoria, Kushinagar, Maharajganj, Siddharth Nagar and Sant Kabir Nagar. These editions will feature extensive localised coverage of the culturally rich and prosperous region of Purvanchal.

Besides Hindustan, HMVL also publishes Hindi magazines ‘Nandan’ and ‘Kadambini’, and the news website HMVL is a subsidiary of the HT Media Group, a diversified media group with interests in radio, print and online media.


Tags Hindi Daily Uttar Pradesh Dainik Jagran Amar Ujala Nitin Pandey

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube