Top Story

e4m_logo.png

Home >> Media – Print >> Article

Godrej identifies 5 power brands for growth

06-December-2001
Font Size   16
Godrej identifies 5 power brands for growth

Godrej Consumer Products has identified five power brands from its existing portfolio for fuelling future growth. The company has also appointed merchant banker Kotak Mahindra to hunt for potential takeover candidates in the fast-moving consumers goods category.

GCPL has identified toilet soaps Cinthol, FairGlow and Godrej No.1, Godrej Hair Dye and liquid detergent Ezee as its growth engines. While these brands will be pushed aggressively nationwide, the others will be supported in pockets where they are strong.

According to industry sources GCPL is also planning to enter new categories through acquisitions and in-house developments of brands. These new categories maybe hair oil, paper napkins and sanitary napkins.

Post-Godrej Soaps demerger, GCPL in its first year of operation (FY 2001-02) has repositioned Ezee with fabric conditioner. Godrej plans to launch different variants of Ezee to extend the brand from one targeted at washing expensive T-shirts to fabric softeners to cool cottons.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...