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George Green, President & CEO, Hearst Magazines, to be keynote speaker at IMC

09-September-2008
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George Green, President & CEO, Hearst Magazines, to be keynote speaker at IMC

The third edition of the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM), will be held on September 22-23, 2008, at the Taj Land’s End, Mumbai. A high point this time will be the presence of George Green, President & CEO, Hearst Magazines International, who will deliver the keynote address on ‘The great content debate’.

Commenting on Green’s participation, Maheshwar Peri, President, AIM, and President & Publisher, Outlook Group, said, “Having George Green as the keynote speaker is a coup for this year’s Magazine Congress. He is an authority on international magazine licensing and is widely regarded as the ‘father of the magazine licensing business’. With his rich learning spread over 150 editions in 55 countries and across 36 languages, I think Indian magazine publishers would benefit immensely from his address.”

Green was elected President of Hearst Magazines International (HMI) in September 1989, when the unit was formed by Hearst Corporation. Green is also Executive VP of Hearst Magazines and VP of Hearst Corporation, Hearst Holdings, Inc., and Hearst Communications, Inc. In 1996, he was elected to the Board of Directors of The National Magazine Company, Ltd. in the UK.

Formerly President & COO of The New Yorker Magazine, Green joined Hearst Magazines on April 1, 1984, as EVP/Group Publishing Director, responsible for seven titles. His 22-year career at The New Yorker, which he joined in 1962 as a member of the advertising sales staff, encompassed nearly every phase of the magazine’s operations. He was elected to the Board of Directors in 1973 and was named a VP in 1974, before being elected President & COO in June 1975.

Green has also served as President of FIPP (Fédération Internationale de la Presse Périodique) from 1991-93. He has been a member of the Board of Directors of the Magazine Publishers of America (MPA) since 1976, serving as its Chairman from October 1981 to October 1983. Green is also a former board member of The Advertising Council, USA.

He was the 1997 recipient of The Henry Johnson Fisher Award, which is the publishing community’s highest accolade and honours a magazine leader for significant and long-standing contribution to the publishing industry. In 1999, he was the recipient of The ACE International Publishing Personality of the Year Award. In 2004, he received the Marco Polo Award from the Chinese government for his contributions to consumer publishing in China. It marked the first time a publishing executive received the Marco Polo Award.

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