Top Story

e4m_logo.png

Home >> Media – Print >> Article

Gadget lifestyle magazine T3 dons a brand new look

16-May-2009
Font Size   16
Gadget lifestyle magazine T3 dons a brand new look

T3, the gadget lifestyle magazine from Infomedia 18 Ltd, has launched its new-look issue this month. The whole magazine has been overhauled from top to bottom and new easy-to-understand sections have been added. The all new May 2009 issue of T3 is now available on newsstands.

On the occasion of the release of the redesigned issue, Deepak Dhingra, Executive Editor - T3, Infomedia 18 Ltd, said, “T3 has always been a classy magazine, and everything that we cover – from the gizmos to the girls, needs to confirm to what we internally refer to as the T3 Style. The redesign takes that several notches higher and builds upon the premium look of the magazine. Not only that, it also significantly enhances the information we are able to provide to our dear readers.”

Speaking on the reason for the revamp of T3, Pooja Patil, Brand Manager, T3, said, “T3 is a partnership between Future Publishing Ltd, UK, and Infomedia 18 Ltd, which publishes the magazine in India. We have a 60:40 sharing ratio with them, so when the UK-based magazine had undergone a change, it was mandatory for us to follow it as we have 40 per cent of content from the UK.”

The magazine starts with a section called ‘Radar’ that covers what’s new from the world of gizmos, automobiles, watches and other products relevant to the magazine’s target audience. It also includes 360-degree reviews for hot gadgets. ‘Radar’ is complemented by new sections called ‘Play’, ‘Pulse’, ‘Home’ and ‘Work’ – each with a specific objective of its own. While ‘Play’ covers everything on games and entertainment, ‘Pulse’ features the latest in cars and all outdoor stuff. ‘Work’ presents gadgets that help readers become more productive, while ‘Home’ covers the best of home appliances.

Another new addition is the ‘big feature’, a detailed eight-page article that covers a new topic in detail each month. The famous T3 girls, exclusive reviews, and decisive verdicts are still there.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube