Top Story


Home >> Media – Print >> Article

From pre-Independence to post-recession, ‘Fortune India’ builds the bridge

Font Size   16
From pre-Independence to post-recession, ‘Fortune India’ builds the bridge

It is a mix of the old and the new in the inaugural issue of ‘Fortune India’, which hit newsstands on September 25, 2010. While on the one hand, the issue carries an article written by Pandit Jawaharlal Nehru on ‘Why India needs its Independence’, published originally in the 1942 edition of the ‘Fortune’, on the other hand, the cover story on ‘Your New Recruit’ provides insights into India Inc’s biggest challenge of managing a global workforce.

‘Fortune India’ will be published monthly in English through a licensed agreement between Time Inc and the ABP Group, one of India’s largest media conglomerates. It is Fortune’s sixth international edition.

Commenting on the India edition of the iconic business magazine, DD Purkayastha, Managing Director and CEO, ABP Pvt Ltd, said, “‘Fortune India’ will provide business insights and trends to help big Indian businesses become aware of international developments that can affect them, and of unique local issues that could assume worldwide importance. The magazine will further strengthen our portfolio of reaching different audiences through a bouquet of international and local business magazines.”

Speaking on the launch of ‘Fortune India’, Pavan Varshnei, President, English Magazines, ABP, said, “‘Fortune India’ will bring forth the best in business thought, leadership and practice from across the world. ‘Fortune India’ will be truly a global business magazine, dedicated to the global success of Indian business leaders.”

‘Fortune India’ is set to follow the flagship magazine’s rich tradition of sophisticated and contemporary design and lavish conceptual images that illuminate the pages with wit and creativity. DN Mukherjea, Editor, Fortune India, said, “We believe that India is in need of a prestigious and credible business title. ‘Fortune India’ will fill this gap and offer the reader a smart mix of international content and local insights. This magazine is going to be the single point for Indian companies and managers to gain insights into the world markets.”

Also read:

‘Fortune India’ launches today; Bates 141 roped in as creative agency

Tags Fortune India ABP DD Purkayastha Jawaharlal Nehru

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.