Top Story


Home >> Media – Print >> Article

FMCG sector advertising in print up 5 pc during 2008: AdEx Analysis

Font Size   16
FMCG sector advertising in print up 5 pc during 2008: AdEx Analysis

FMCG sector advertising in print rose 5 per cent during 2008 as compared to 2007. Personal healthcare garnered a high share of 45 per cent of overall FMCG sector advertising in Print during 2008. HUL was the No. 1 advertiser in the FMCG sector in print, followed by Ratan Ayurvedic Sansthan during 2008.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds