Home >> Media–Print >> Article

Flashed Yesterday: IRS 2011 Q4: Dailies chart a growth path

06-March-2012
Font Size   16
Flashed Yesterday: IRS 2011 Q4: Dailies chart a growth path

Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. Dainik Jagran maintains its lead but as seen a dip in its Average Issue Readership (AIR). The Times of India is the only English daily in the top 10 publications’ list. The paper has seen growth in its AIR.

Dainik Jagran has reported an AIR of 16,410,000 in IRS 2011 Q4, down from16,458,000 in IRS 2011 Q3. Dainik Bhaskar too has seen a decline in its AIR at 14,602,000 from 14,876,000 in the previous quarter.

Hindustan, on the other hand has seen a slight rise at 12,045,000 from 12,033,000 in IRS 2011 Q3. It’s growth for Malayala Manorama too with an AIR of 9,937,000 in this quarter as against 9,912,000 in IRS 2011 Q3. Amar Ujala has seen a growth in its AIR at 8,842,000 in IRS 2011 Q4 as against the previous quarter’s AIR of 8,836,000.

The Times of India has seen growth this quarter with its AIR at 7,616,000 as against 7,467,000 in IRS 2011 Q3.

Lokmat and Daily Thanthi have also seen growth in AIR at 7,562,000 and 7,503,000, respectively. Lokmat’s AIR stood at 7,438,000 in IRS 2011 Q3, while Daily Thanthi had recorded an AIR of 7,447,000 in the previous quarter.

Rajasthan Patrika has seen a decline in its AIR at 6,847,000 while Mathrubhumi’s AIR has gone up to 6,666,000 in IRS 2011 Q4, from 6,918,000 and 6,630,000, respectively.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts