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Financial industry’s advertising in print up 10 pc in FY08: AdEx Analysis

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Financial industry’s advertising in print up 10 pc in FY08: AdEx Analysis

The financial industry’s advertising in print went up by 10 per cent in FY08 as compared to the previous fiscal. Banking and financial services segment had the largest share of 63 per cent of financial industry advertising in print during FY08. SBI was the No. 1 advertiser during the fiscal.


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The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds