Top Story

e4m_logo.png

Home >> Media – Print >> Article

Financial Express to launch its 10th edition from Pune from today

01-August-2006
Font Size   16
Financial Express to launch its 10th edition from Pune from today

Expanding its reach, Financial Express is launching its 10th edition from Pune on August 1, 2006. The new edition will cover not just Pune city, but areas such as Baramati, Satara, Sangli, Kohlapur, Sholapur, and Aurangabad.

This is the third launch by Financial Express in a span of two months. On June 1, 2006, the business daily had launched its English edition in Ahmedabad as well as started printing in Chandigarh to make the paper available at in cities in and around Chandigarh.

This is in keeping pace with the growing readership of Financial Express. As per IRS R1 2006, Financial Express has had the highest growth in readership among all business dailies.

Commenting on the venture, Sandipan Deb, Editor, Financial Express, said, “Pune, in many ways, exemplifies the story of India’s rapid economic growth and integration into the global economy. It is modern and cosmopolitan, with a global outlook, yet retains all that is the best of traditional Maharashtrian and Indian culture. It was obvious to us that Financial Express had to be in Pune, and participate in and engage intelligently with the city and the citizens of Pune and its hinterland.”

Team Express is all excited about the new edition. “Financial Express will help showcase a perfect symbiosis of nations successful entrepreneurs in Pune with the burgeoning IT and other specialised areas of growth. Pune, as a new economy hub, will benefit from the daily’s rich editorial content and focus on the city’s strength of automobile, engineering, investment and management sectors,” said Sukhmeet Channey, Branch Head, Pune.

The edition will have two sections. The main section will have national and international business news, economic news, edit and opinion pages, along with the state pages for news from the region. The second section, called ‘Corporates & Markets’, will have the company news, market news and analysis and stock listings.

The Financial Express will use a multimedia campaign, including press and outdoors, to promote the Pune edition.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)

Rushes captures adrenaline-pumping activities in their most native forms in India

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...